Observation into the current conversation is something I recommend to all companies before they go out there and try to get some of the online activities to work in their favour. Social Media is a two way conversation, so to put that more simply, you have to listen to what people are saying, before you can respond.
You can’t just speak and hope it solves all problems without knowing what you are speaking about or who you are speaking too. Therefore, I’ve came up with this short but feature-full list of sites you can use to observe the conversation around your brand.
Site: Technorati
What is it?: Technorati started by monitoring and indexing all the known blogs on the internet. They since moved into photos and video
Brand Monitoring: A simple search on technorati will find out exactly what has been said about you or by you in the blog-o-sphere. Features include a quick-view so that you can view a general look on both posts, videos and images, as well as the fact you can go into each vertical for more detailed information.
Site: Google Blog Search
What is it?: Google Blog Search is very similar to Technorati in that it tries to monitor everything being said by blogs. In the about page Google make it clear this is not just for Blogger blogs, Google owns the blogging platform known as Blogger.
Brand Monitoring: Once again you can use this to see who has been saying what about you in blogs online. What I like about Google blog search is that you can sort by most recent and most relevant to see what has been said lately but what has had the strongest mention of your brand. You can also search for specific dates so if you rolled out a new product or service anytime you can check specific reaction around your brand on those dates.
Site: Niche News Sites
What is it?: Niche news sites, such as Oil Online for the Oil industry, can be great sources of information. If you are a significant brand in a specific niche then it’s worth checking these out.
Brand Monitoring: There’s no better way to get an overview of your brand than in a news site specific to your niche. This allows you to see how your company is viewed by these media sources and allows you to compare yourself to their opinions of your competitors.
Site: Search Engines
What is it?: Search Engines, in basic form try to index as much useful content from the web as possible and return the best results for users’ search queries.
Brand Monitoring: It’s possible that you’ve found a lot of stories or issues that you would like to cover up, but how do you know where to start? I would go with the issues and feedback found on the top results of search engines for your company name and company / product / service reviews.
Site: Competition / Competitors
What is it?: Your online competitiors. Whoever is a known competitor, companies that offer similar services or products.
Brand Monitoring: Search for your competitors and find other places they are being mentioned online and see if you have been mentioned. The services above can vary in accuracy from their certain sources but certain online communities where your rivals are mentioned may also uncover discussion about you.
In Conclusion
Just incase the images distracted you from the real content, here’s the solutions again:
- Technorati
- Google Blog Search
- Niche News Sites
- Search Engines
- Competitors
There are more that I could cover and certainly will in the future, it’s possibly an opportunity for somebody to use to go into more detail to build some off-topic links, but I think Marketing Pilgrim did that pretty well.
source: http://www.pluginhq.com/5-free-brand-monitoring-solutions/
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